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Before & After U-Haul Graphics

3/20/2015

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Many hours of research and conceptual pencil sketches went into each U-Haul graphic before they ever made it to final production. Below is a glimpse of rare sketches and renderings that were changed or completely omitted.
My original sketches have always been more creative and fun but were compromised through a process of elimination from the managers. The end result was usually a more conservative approach. 



#112 Connecticut
In my first drafts for the Connecticut graphic I wanted to give the appearance that the dinosaur was breaking out of the truck. He was considered too aggressive and I was asked to tone it down. After many new drafts the final result was a disappointing textbook style rendering.
Picture



#132 Prince Edward Island 
Prince Edward Island was challenging with its "Singing sands" theme. I decided to incorporate a singing woman made of sand in the graphic. The artwork was created by drawing one sand particle at a time to get that "stipple effect". The woman was considered sexually offensive and they asked me to replace her with children.
Picture
Picture



#130 Nova Scotia
The final rendering of the ship I presented to the board  was armed with cannons along the side walls, I was asked to remove them. Even though the subject matter is a myth the ship design was based on historical research during the 1700's, It was common for most ships to have gun ports at the time. 


Original rendering with gun ports:
Picture



Final graphic without gun ports:
Picture
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    Steve King

    Professional graphic illustrator and designer.

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  • Home
  • Digital Illustrations
  • Graphic Designs
  • U-Haul Graphics
  • Traditional Illustrations
  • The Artist
  • Recognitions
  • Contact
  • The Making of U-Haul Graphics
  • Other U-Haul Projects
  • Graphic Artist Uncovered - Steve King
  • Hidden character in U-Haul graphics
  • U-Haul Graphics Untold Facts
  • Habakkuk Project