Before & After U-Haul Graphics

Many hours of research and conceptual pencil sketches went into each U-Haul graphic before they ever made it to final production. Below is a glimpse of rare sketches and renderings that were changed or completely omitted.

My original sketches have always been more creative and fun but were compromised through a process of elimination from the managers. The end result was usually a more conservative approach. 



#112 Connecticut
In my first drafts for the Connecticut graphic I wanted to give the appearance that the dinosaur was breaking out of the truck. He was considered too aggressive and I was asked to tone it down. After many new drafts the final result was a disappointing textbook style rendering.

#132 Prince Edward Island 
Prince Edward Island was challenging with its "Singing sands" theme. I decided to incorporate a singing woman made of sand in the graphic. The artwork was created by drawing one sand particle at a time to get that "stipple effect". The woman was considered sexually offensive and they asked me to replace her with children.

#130 Nova Scotia
The final rendering of the ship I presented to the board  was armed with cannons along the side walls, I was asked to remove them. Even though the subject matter is a myth the ship design was based on historical research during the 1700's, It was common for most ships to have gun ports at the time. 


Original rendering with gun ports:

Final graphic without gun ports: