How U-Haul Graphics Are Made
Steve King begins the process by gathering information, working through published reports and communicating directly with leading scientists in each field, he creates rough concepts and ideas that are drafted and presented to the CEO, Steve creates the final art and it is sent out for production once it is approved. The illustration style of the graphics has been dictated by the limitations of the printing process, the changes in the graphics are noticable over the years as the technology of the industry has changed. In the past, the graphics have been created as spot colors for silk screening but the last ten graphics ( #130 - #139 ) were printed digitally. Steve King was the central core of its making from 1997 to 2013. Steve no longer works for the company but U-Haul continues to reprint his graphics every year as the fleet continues to grow.
Click on the icon to reveal a hidden character in the graphics:
There is a small mascot hidden in all the graphics that you can try and find on the trucks. The mascot is known as "Sammy U", If you have trouble locating him, the link on the right is a "key" that unlocks his whereabouts.