How U-Haul Graphics Are Made
Steve King is the Sole artist responsible for creating the entire iconic fleet imaging for U-Haul. He conceptualized and brought this distinctive advertising campaign to life, shaping the visual identity of one of America's most recognizable brands.
Steven King began the process by gathering information, working through published reports, and communicating directly with leading scientists in each field. He then creates rough concepts and ideas that are drafted and presented to the CEO. Steve finalizes the vector art using Adobe Illustrator, and the art is sent to the printing facility for production once it is approved.
The changes in the graphics are noticeable over the years as the technology in the industry has evolved. In the beginning, King was only allowed to use six colors, with no use of gradations. Over the years, he worked directly with the facility to help improve their printing methods, which allowed him to create more complex graphics. The graphics were printed as spot colors for large-format silk screening until 2008. Graphic #130 – Nova Scotia, Burning Ship was the first graphic to be printed digitally, and the rest followed suit.
Steven King began the process by gathering information, working through published reports, and communicating directly with leading scientists in each field. He then creates rough concepts and ideas that are drafted and presented to the CEO. Steve finalizes the vector art using Adobe Illustrator, and the art is sent to the printing facility for production once it is approved.
The changes in the graphics are noticeable over the years as the technology in the industry has evolved. In the beginning, King was only allowed to use six colors, with no use of gradations. Over the years, he worked directly with the facility to help improve their printing methods, which allowed him to create more complex graphics. The graphics were printed as spot colors for large-format silk screening until 2008. Graphic #130 – Nova Scotia, Burning Ship was the first graphic to be printed digitally, and the rest followed suit.
Click on the icon to reveal a hidden character in the graphics:
There is a small mascot hidden in all the graphics that you can try and find on the trucks. The mascot is known as "Sammy U", If you have trouble locating him, the link on the right is a "key" that unlocks his whereabouts.
