U-Haul Supergraphics - I am the graphic artist that branded and created the U-Haul imaging campaign called “Venture Across America/Canada Supergraphics," the iconic imaging of one of the most recognized brands in North America. I am the only person in the world that knows every little fact and detail about each graphic.
In 1997, U-Haul hired me to change the old tired program into something fresh. I had created all the graphics for the entire fleet for the “supergraphic” program from 1997-2013. The educational campaign you see on the roads today was a metamorphosis of my creations over time. I was the creator of the new (Venture Across America/Canada) program. I was the central core of its making. I did the research, worked directly with the universities, scientist, historians, geologists, etc., gathered all the facts, field notes, photos, selected models, arranged the photoshoots, create concepts, conceptual drafts, designs, final illustrations and checked quality control for the final printing process.
Many hours of research and conceptual pencil sketches went into each U-Haul graphic before they ever made it to final production. Below is a glimpse of rare sketches and renderings that were changed or completely omitted.
My original sketches have always been more creative and fun but were compromised through a process of elimination from the managers. The end result was usually a more conservative approach.
In my first drafts for the Connecticut graphic I wanted to give the appearance that the dinosaur was breaking out of the truck. He was considered too aggressive and I was asked to tone it down. After many new drafts the final result was a disappointing textbook style rendering.
#132 Prince Edward Island
Prince Edward Island was challenging with its "Singing sands" theme. I decided to incorporate a singing woman made of sand in the graphic. The artwork was created by drawing one sand particle at a time to get that "stipple effect". The woman was considered sexually offensive and they asked me to replace her with children.
#130 Nova Scotia
The final rendering of the ship I presented to the board was armed with cannons along the side walls, I was asked to remove them. Even though the subject matter is a myth the ship design was based on historical research during the 1700's, It was common for most ships to have gun ports at the time.
Original rendering with gun ports:
Final graphic without gun ports:
...more interesting facts
Some concepts didn't make the cut...
Did many photoshoots with interesting animals, plant life, creatures, and made a few friends in the making.
I gained a lot of knowledge working with scientists with their help, their notes, research, photos, and rare artifacts.
Concept illustrations before and after...
From Illustrator to Author
While working directly with leading scientists on these educational illustrations, I was inspired to write my own picture books to make learning fun while helping children understand science.
Have you ever Met a Morphosis?: http://www.themetamorphosisbook.com/#/